SUPPORT FOR A U.S. TIKTOK BAN CONTINUES TO DECLINE, AND HALF OF ADULTS DOUBT IT WILL HAPPEN

Summary from the TLDR Marketing newsletter

A Pew Research study shows that only 32% of Americans now support a TikTok ban, down from 50% in March 2023. Republicans and Republican-leaning independents are far more likely than Democrats and Democratic leaners to support a ban (42% vs. 24%). Public opinion on the U.S. TikTok sell-off bill continues to shift as more people express confidence that the app will avoid a ban. Despite declining support, political and legal efforts to force a sale of TikTok remain active.