WHAT'S THE LAST BRAND YOU UNFOLLOWED?

Summary from the TLDR Marketing newsletter

78% of consumers have unfollowed a brand due to irrelevant content. A key reason mentioned was that some Instagram posts felt too much like ads, which disrupted the flow of their feed. On social media, aesthetic appeal plays a crucial role in influencing brand loyalty, particularly on platforms like Instagram, where a well-curated grid is a deciding factor in whether to follow or unfollow a brand.