TLDR Founders · MISCELLANEOUS

GROWTH PRODUCT ORG CHARTS

elenaverna.com8 min read

Summary from the TLDR Founders newsletter

To effectively structure a Growth team, start with a small, agile team focused on experimentation across the customer journey, consisting of a Growth Product Manager, a Data Scientist, a few Engineers, and some design and marketing support. As the team demonstrates positive ROI and gains traction with key metrics, it can scale into a more structured organization with multiple squads, each focusing on different growth levers such as acquisition, activation, monetization, and retention, while being careful to own specific surfaces and maintain them with the help of a Growth Infrastructure team.