HOW TO DO THINGS THAT DON'T SCALE

Summary from the TLDR Product newsletter

The advice to "do things that don't scale" is rooted in the hard work of building a company, product, and demand in the early stages. Many focus prematurely on scalable tactics and growth loops, but the reality is that unscalable efforts are crucial for kickstarting growth and building a strong culture. This work not only fuels your engine but also deepens customer relationships and improves your product.