KEEP SUMMER ALIVE WITH TAVERN'S NEW IDENTITY FOR FISHERS ISLAND LEMONADE

Summary from the TLDR Design newsletter

Tavern rebranded Fishers Island Lemonade to evoke a classic coastal New England aesthetic, evolving it from a drinks brand to a lifestyle brand rooted in modern Americana. The new identity, with its "Worth the Squeeze" tagline, emphasizes the value of the product and the Fishers Island experience. It was showcased through a photoshoot inspired by vintage catalogs and adaptable messaging for various vacation destinations.