THE SITES DOMINATING GOOGLE'S TOP STORIES SERP FEATURE IN 2024

Summary from the TLDR Marketing newsletter

In an analysis of ~45 million keywords, the top 1,000 domains accounted for 97.3% of all listings in Google's Top Stories SERP feature. Despite this dominance, only 14.7% of these top domains were independent sites, with their overall market share being a mere 3.3%. Some young sites, even those under three years old, are managing to rank well in Top Stories, indicating potential opportunities for new players.