THE MOST EXPERIMENTAL LOGO OF THE YEAR WAS GROWN FROM LIVE BACTERIA

Summary from the TLDR Design newsletter

Crucible's innovative new logo, designed by Madalena Studio, was grown from live bacteria using natural processes. Developed in a makeshift incubator, the evolving design reflects Crucible's experimental approach to drinks and brand identity. The result features a variety of unique, organic options that capture the brand's dynamic and unconventional nature.