WHY TIKTOK IS FULL OF TELESHOPPING RIGHT NOW

Summary from the TLDR Marketing newsletter

It's almost impossible to scroll through your For You Page without coming across a live video where you're being directly sold to — akin to the '90s shopping channel QVC. These streams give users community interaction, advising each other in the comments, as well as a celebration moment when someone makes a purchase in front of hundreds of other users. Many businesses in China, the UK, and the US have turned to this sales format via TikTok Shop, as social media users are increasingly willing to make purchases directly through the app.