TLDR Design · MISCELLANEOUS

BEHIND THE DESIGN: CRAFTING OVER 800+ ICONS FOR WEBFLOW'S REBRAND

webflow.com8 min read

Summary from the TLDR Design newsletter

Webflow rebranded its iconography to enhance readability and visual consistency, prioritizing pixel perfection and clarity even in small sizes. The design process focused on achieving consistency through common patterns and visual weight, with technical considerations for efficient code exports.