MARKETERS ON FIRE: HINGE CMO TALKS ‘NO ORDINARY LOVE' CAMPAIGN AND GEN Z MARKETING

Summary from the TLDR Marketing newsletter

Hinge's “No Ordinary Love” campaign features an 80-page zine of modern romance stories by contemporary authors, showcasing couples who met on the app. The printed zine reflects the resurgence of romance literature and trends on BookTok. Hinge aims to encourage in-person interactions rather than app engagement, setting itself apart from competitors.