THE NY PUBLIC LIBRARY MEME'D THEIR WAY OUT OF BUDGET CUTS

Summary from the TLDR Marketing newsletter

The NYPL's meme campaign, initiated with a "This is Fine" meme featuring its mascot, garnered over 18K likes and became a pivotal tool in rallying New Yorkers to push back against proposed budget cuts. This unexpected approach led to record engagement and contributed significantly to the restoration of library funding.