HOW TO FIND MICRO-INFLUENCERS FOR YOUR BRAND

Summary from the TLDR Marketing newsletter

A micro-influencer typically has somewhere between 5,000 and 30,000 followers and tends to focus on a specific niche. Partnering with these creators generally results in lower campaign costs, more quality engagement with followers, and more relatable and authentic content compared to mega influencers. Find micro-influencers by using an influencer directory, using filtered search on social media platforms, searching through your brand's followers, or asking your community.