THREADS SPOTTED EXPLORING ADS, BUT SAYS ‘NO IMMEDIATE TIMELINE' TOWARD MONETIZATION

Summary from the TLDR Marketing newsletter

Multiple developers and reverse engineers have uncovered references to ad products in the Threads app's code, including the word “ads” itself, as well as references to sponsored items and ads configuration. However, Instagram says it's not testing ads in the app and has no immediate plans to monetize. The head of Instagram stated in April that Meta definitely plans to bring ads to Threads eventually, but Zuckerberg himself has said the team must first focus on retention and improving the basics.