THREE THINGS I LOVE ABOUT ADOBE'S SEO & BLOG DESIGN

Summary from the TLDR Marketing newsletter

Adobe's SEO strategy, driven by content featuring high-quality images, useful tools, custom experiences, and expert opinions, generates nearly 80 million in monthly traffic. Its site ranks for commercially-aligned keywords, such as "infographic examples", and maximizes the traffic value with a custom page template featuring built-in CTAs. Adobe uses page design to improve the user experience and truly meet search intent, unlike some other SEO heavyweights. The white space on each side and the text spacing also make the blog content much easier to skim and digest than other competing sites.