MARKETERS' AD SPEND TO GROW IN H2 LED BY SOCIAL MEDIA AND DISPLAY

Summary from the TLDR Marketing newsletter

The sense of optimism felt by the ad industry in the first half of 2024 is expected to endure, with a significant number of advertisers midway through the year reporting that they again plan to maintain or increase their spending in every channel. 56% of marketers listed connected TV (CTV) and streaming as the most critical consumer technology and media trend, followed by generative artificial intelligence (AI) at 55%. Meanwhile, the amount of time spent streaming increased by more than 40% in June, marking its largest share of TV usage ever recorded.