USER TESTING: THE TECHNIQUES WE USE TO MAKE MILLIONS FOR OUR CLIENTS

Summary from the TLDR Marketing newsletter

User testing is by far the fastest and most effective way to find the issues that limit website conversion rates and revenue. There are five levels of user testing to consider: testing on yourself, testing on someone with fresh eyes, testing with qualified users, testing with prospects who are on your website right now, and testing competitor websites alongside your own. Common issues found from these methods include users making “stupid” mistakes, users not trusting you (or believing your claims), or users hitting a sticking point and stalling (or leaving).