2024 GTM BENCHMARKS

Summary from the TLDR Founders newsletter

Software revenue growth continues to slow in 2024, especially for startups, as budgets tighten and buyers favor larger, established vendors to reduce risk and consolidate tools. Net revenue retention (NRR) has been falling since 2021, making it harder for companies to grow quickly. Despite the challenges, contract term lengths are increasing as companies commit to multi-year deals with trusted vendors, and the customer acquisition cost (CAC) ratio has risen significantly since 2021, partly due to lower sales rep quota attainment.