WHAT IS A SLUG? URL SLUGS AND WHY THEY MATTER FOR SEO

Summary from the TLDR Marketing newsletter

Although Google acknowledges that URL slugs contribute minimally to SEO rankings, they play a crucial role in user experience, which is closely tied to SEO. A clear and concise URL slug, ideally containing the target keyword, helps both users and search engines understand the page content. Best practices suggest keeping slugs short, descriptive, and free of special characters.