TLDR Founders · STRATEGIES & TACTICS

IT'S NOT JUST B2C VERSUS B2B ANYMORE

justinjackson.ca6 min read

Summary from the TLDR Founders newsletter

This article discusses the author's experience with their podcast hosting platform, Transistor, and how they initially targeted B2B customers but later expanded to serve a broader range of users, including hobbyists and prosumers. The author argues that the traditional B2C and B2B categories are too simplistic and that many SaaS products can successfully cater to multiple customer segments simultaneously, an approach they call "B2Many."