TLDR · MISCELLANEOUS

ROBLOX IS ALREADY THE BIGGEST GAME IN THE WORLD. WHY CAN'T IT MAKE A PROFIT (AND HOW CAN IT)?

matthewball.co29 min read

Summary from the TLDR newsletter

More than 80 million people log into Roblox on average every day. Despite its linear growth, which is expected to continue, Roblox is very unprofitable. Its impressive rate of revenue growth has been outpaced by its costs. The company loses 49% of its revenue to app stores and content creators before it even gets into infrastructure and other costs. Roblox is increasingly focused on using generative AI and other features to attract more players, especially older players with money to spend and the discretion to spend it.