HATO CREATES BRUTALIST-INFORMED BRAND IDENTITY FOR BARBICAN COMMUNITY FORUM

Summary from the TLDR Design newsletter

Design studio HATO crafted a brand identity for the Barbican and Golden Lane Neighborhood Forum inspired by the area's brutalist architecture, particularly the Barbican complex. The identity features a custom logotype with curved forms and bold lines, a color palette of bright yellow, red, and blue, and archival photographs to represent the forum's ethos and encourage community participation.