IN WILDISH & CO.'S IDENTITY FOR SPACEMADE, AN ‘S' WITH A ‘DOORWAY' BECOMES A PORTAL INTO THE BRAND

Summary from the TLDR Design newsletter

Spacemade, a UK flexible workspace company, rebranded with Wildish & Co. to transition from B2B to B2B2C, focusing on 'meaningful connections' and in-person communities with a logo symbolizing an open doorway. The new identity features a versatile typography system and design elements that reflect the company's industrial aesthetic and are adaptable to sub-brands and local needs. It will be rolled out across various channels and physical spaces in the UK.