OAT STUDIO CRAFTS FRESH AND CLICHE-FREE BRANDING FOR MAJOR COMEDY FESTIVAL

Summary from the TLDR Design newsletter

Oat Studio rebranded 57 Festivals' comedy events with a cohesive aesthetic, avoiding clichés. It collaborated with illustrator Hedof to create whimsical, garden-themed designs featuring surreal elements like dancing legs and friendly ghosts. The branding includes a curvy logotype, a vibrant limited color palette, and a secondary typeface to emphasize the comedic and unique nature.