SEARCH INTENT AND THE ORGANIC FUNNEL

Summary from the TLDR Marketing newsletter

Search intent aligns with the stages of the organic SEO funnel. Informational searches at the top have low organic visibility due to features like snippets, so targeting keywords with organic results in position one is key. Commercial searches face tough competition from sites like Reddit and Amazon. Transactional keywords have less competition and offer opportunities, especially in local searches. Navigational searches, often post-conversion, require brands to dominate search results with their content and social media channels.