WIX: KEYWORD DIFFICULTY ASSESSMENT MATRIX (GOOGLE SHEET)

Summary from the TLDR Marketing newsletter

This matrix helps analyze the SERPs to accurately determine keyword difficulty. It includes freshness signals, on-page elements, and the presence of AI Overviews. Instead of an ambiguous 1-100 scale, your keyword list will show a ranking difficulty of Easy, Medium, or Difficult. You can also link back to the matrix to explain the ranking.