THE HOTTEST MARKETING TREND RIGHT NOW

Summary from the TLDR Founders newsletter

Mini-games are becoming a popular marketing trend, with companies like LinkedIn, YouTube, Netflix, and Wiz launching engaging games to capture their audiences' attention. These games work because they provide crazy engagement, foster brand love, have viral potential, and offer memorable marketing experiences. To create a successful mini-game, businesses should find a proven game mechanic, make it specific to their audience, design for virality and shareability, and keep it simple.