A/B TESTING IS NOT FOR STARTUPS

Summary from the TLDR Design newsletter

Startups thrive on discovering truths through rapid iteration rather than relying on the precision of A/B testing. While data can guide decisions, A/B testing often misleads with false precision and slows decision-making. Instead, startups should trust their instincts and qualitative insights, allowing for faster and more effective responses to the challenges of the startup journey.