TLDR · BIG TECH & STARTUPS

AMAZON DEALS LET SHOPPERS BUY PRODUCTS ON TIKTOK, PINTEREST

bloomberg.com2 min read

Summary from the TLDR newsletter

Amazon has partnered with TikTok and Pinterest to let their users buy products on its platform without leaving the social media apps. The deal enables users to link their social media profiles to their Amazon accounts and buy products directly from ads. Users will see real time pricing, Prime eligibility, delivery estimates, and product details in-app. The deal follows similar arrangements with Meta and Snap.