HOW A STUDIO BLACKBURN REBRAND HELPED THE OLYMPIC MUSEUM EVOLVE WITHOUT DISCARDING ITS LEGACY

Summary from the TLDR Design newsletter

Studio Blackburn rebranded the Olympic Museum in Lausanne, focusing on creating a lasting identity that aligns with Olympic brand guidelines and resonates emotionally with a broad audience. The rebrand features a refreshed use of the Olympic Headline typeface, a modified museum symbol, and a new color palette, all designed to capture the rich history of the Olympics.