A GUIDE TO AUDIENCE SEGMENTS ON META

Summary from the TLDR Marketing newsletter

Audience Segments provide a solution to the challenge of unclear ad targeting due to audience expansion and algorithmic changes. By defining Engaged Audiences, such as those who interact with your business without purchasing, and Existing Customers, marketers can monitor budget allocation and performance for each group. For example, using Audience Segments in Advantage+ Shopping Campaigns allows for the setting of budget caps specifically for existing customers, offering clear insights into ad spend efficiency and effectiveness.