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TIKTOK LITE: EU CLOSES ADDICTIVE DESIGN CASE AFTER TIKTOK COMMITS TO NOT BRING BACK REWARDS MECHANISM

techcrunch.com2 min read

Summary from the TLDR Design newsletter

TikTok has withdrawn its “Task and reward” feature, which allowed users to earn points for in-app activities that could be exchanged for Amazon vouchers. This feature raised concerns about stimulating addictive behavior among young users. TikTok has agreed not to reintroduce the feature under a different guise and could face significant penalties if it fails to comply. The EC will monitor TikTok's adherence to these commitments. A separate investigation into TikTok's main app's algorithm and its potential harmful effects is still ongoing.