DIRECTIONAL REPORTING IN GA4

Summary from the TLDR Marketing newsletter

GA4 will always experience data loss due to cookies and ad blockers. It's important to look at the data directionally to get actionable insights from it. For example, look at the percentage of sessions and key events per page rather than the raw counts of each metric. Show year-over-year dashboards with rounded totals and the percentage change. These types of visualizations can help others understand that GA4 will never be perfectly accurate but can be useful directionally.