IS NIKE STILL COOL?

Summary from the TLDR Marketing newsletter

Nike's focus on digital marketing and broad product categories has diminished its cool factor. In this article, former executive Massimo Giunco highlights the company's shift from niche collaborations, like the Flyknit series, to generic offerings, reducing innovation and cultural impact. Despite being a market leader, Nike has seen many new competitors stealing market share and is struggling to maintain its cultural appeal.