WHAT IS “UNDERCONSUMPTION CORE”?

Summary from the TLDR Founders newsletter

A new trend called "underconsumption core" is gaining popularity among Gen Z, who are rejecting influencer marketing and embracing minimalism by only purchasing what they need. This shift towards less consumption is partially driven by economic pressures such as inflation, rising costs, and debt faced by Gen Z. The trend reflects a growing distrust in influencers and their authority, as well as a desire for simplicity and frugality in response to financial anxieties.