PERPLEXITY WILL PUT ADS IN ITS AI SEARCH ENGINE

Summary from the TLDR Founders newsletter

Perplexity, an AI-powered search engine, plans to launch an advertising platform and share revenue with publishers whose content is used to generate answers. The initiative, known as the Perplexity Publishers' Program, has initial partners including TIME, Fortune, The Texas Tribune, Der Spiegel, and Automattic. Perplexity aims to let brands pay for targeted ads and share a percentage of the revenue with publishers whose content was used in the AI-generated answers.