THE STATE OF SOCIAL CAREERS

Summary from the TLDR Marketing newsletter

An analysis of 50 social media job listings revealed a lack of industry standardization in career levels and compensation. The distinction between strategist and manager roles is often blurred, with wide salary ranges contributing to unclear compensation expectations. Responsibilities now include advanced tasks like social listening, influencer marketing, and paid social. Demand for video content creation skills is high, with roles requiring proficiency in platforms like TikTok and YouTube offering higher salaries.