WHY MORE AND MORE COMPANIES ARE KILLING THEIR CLASSICAL HOMEPAGE

Summary from the TLDR Founders newsletter

Ungated experiences, such as freemiums and interactive demos, are becoming increasingly popular in SaaS segments. These experiences allow prospects to explore and understand the product's value without requiring an email registration upfront. Companies can effectively engage users and drive activation by strategically placing these ungated experiences at the forefront of the customer journey, potentially even replacing the traditional homepage.