55% OF GEN Z HAVE MADE AN ONLINE PURCHASE WHILE BROWSING SOCIAL MEDIA

Summary from the TLDR Marketing newsletter

55% of Gen Z shoppers have made online purchases while browsing social media in the past 6 months, compared to 38% of shoppers overall. 44% of Gen Z start their shopping with online searches, while 42% begin in stores, and 40% use mobile apps or websites. About half of the respondents of the survey expressed a willingness to buy more clothes if virtual try-on tools were available.