TLDR · BIG TECH & STARTUPS

YOUTUBE'S WAR ON AD BLOCKERS CONTINUES, NOW MAKING ADS TRULY UNSKIPPABLE

mashable.com2 min read

Summary from the TLDR newsletter

Multiple YouTube users are reporting that the site is serving them with blank ads or black screens before a video when they are using an ad-blocker extension. The change makes users wait for their content, partially defeating the purpose of using an ad blocker. YouTube began testing server-side ad injection last month to further render ad blockers obsolete. The solution inserts ads directly into the main YouTube video feed so that ad blockers can no longer distinguish the two pieces of media.