BRAND + SOCIAL MEDIA MARKETING DURING THE PRESIDENTIAL ELECTION: AN FAQ

Summary from the TLDR Marketing newsletter

Engaging with political figures or participating in election-related memes and trends is generally discouraged due to potential backlash. Brands should consider going dark during key election dates to avoid competing with political content. Crisis events also call for pausing brand content, as it won't succeed during times of public distress. Decisions on when to resume posting should be based on public sentiment.