SEARCH TRAFFIC DECLINES AND WHAT TO DO

Summary from the TLDR Founders newsletter

Publishers are experiencing declines in search traffic due to external factors such as Google algorithm updates and platform changes and are seeking ways to combat these losses. To address this, publishers can take a holistic approach to improving site quality, experiment with new formats and topics, and leverage evergreen content and recirculation strategies. Exploring alternative channels such as newsletters, Reddit, and WhatsApp can help publishers connect with their audiences and drive engagement outside of traditional search traffic.