GOOGLE IS LEAVING THE FATE OF COOKIES UP TO USERS. WHAT NOW?

Summary from the TLDR Marketing newsletter

This shift raises questions about user response, with ad-tech experts predicting the end of cookies will now be driven by consumer preferences. Google's Privacy Sandbox, intended to replace cookies, has faced scrutiny and mixed results. The details of Google's user prompts and opt-out mechanisms remain unclear, but their impact on third-party cookies could be substantial.