MASTER INFLUENCER GIFTING: 7 NON-OBVIOUS TIPS FOR BRANDS

Summary from the TLDR Marketing newsletter

Brands need to personalize their outreach by focusing on individual influencers and their preferences. Combining no-strings-attached and barter deals can offer flexibility while ensuring content creation. Providing influencers with product choices can boost acceptance and posting rates while reducing waste. Seeking usage rights for influencer content helps maximize its value across marketing channels. To prevent devaluing products, brands should manage gifting volume carefully and space out activations with repeat influencers.