WHY YOU SHOULD NEVER HIDE YOUR EMAIL UNSUBSCRIBE LINK

Summary from the TLDR Design newsletter

Making it easy to unsubscribe improves email deliverability and brand affinity, while difficult processes can lead to spam complaints and harm domain quality. Of the eight brands analyzed, only half had good unsubscribe practices, with Braze having the easiest one-click process and Microsoft and Customer.io offering relatively easy two-click processes.