CO-OP REVEALS NEW IDENTITY WITH REIMAGINED LOGO REFLECTING MEMBER OWNERSHIP

Summary from the TLDR Design newsletter

The Co-op has unveiled a refreshed identity by design studio SomeOne featuring a deconstructed logo called 'Membershapes' to emphasize individual ownership. This new branding includes a bespoke typeface and aims to highlight the cooperative's principles and member focus and address consumer confusion about its cooperative nature.