COCA-COLA JUST DESIGNED SPECIAL ‘HUGGING' CANS FOR THE PARIS OLYMPICS

Summary from the TLDR Design newsletter

Coca-Cola aims to promote togetherness at the Paris Olympic Games with specially designed cans that look like they're hugging. A collaboration with three French artists, the campaign underscores the power of sports to unite people by featuring the iconic hug motif on the beverage company's packaging and advertisements. Coca-Cola plans to extend this theme by showcasing real-time hugs captured in Paris and across social media and metro stations during the Games.