TLDR Design · NEWS & TRENDS

THE NEW BROOKLYN NETS LOGO IS THE ‘LIVE, LAUGH, LOVE' OF NBA LOGOS

links.tldrnewsletter.com2 min read

Summary from the TLDR Design newsletter

The Brooklyn Nets has updated its brand identity, unveiling a new "Nets Thread" logo that incorporates the letters of the team's nickname to resemble a basketball hoop and net. This script logo, inspired by Brooklyn's unique style and the team's New Jersey roots, joins other refreshed logos, including the "B-Ball" logo and the "Brooklyn Arch" logo, sticking to the team's black-and-white color scheme. While potentially seen as corny, the design cleverly ties in the sport's visuals with a fresh approach.