GOOGLE ADS ALTERS DESIGN, BROAD MATCH, PAYMENTS

Summary from the TLDR Marketing newsletter

Google has implemented several significant updates in the past couple of months that impact all advertisers to varying degrees. The new UI interface, which will fully replace the existing design on August 30, features a new admin menu. “Brand inclusions”, which instruct Google to show ads only when the brand is included, are now available for campaigns solely using broad match keywords. Negative keywords will now consider misspellings of a word, rather than only considering the exact keywords. Google will no longer accept credit or debit cards as a payment method – moving forward, advertisers must use direct bank payments.