WHY DID A TIMER GO VIRAL?

Summary from the TLDR Founders newsletter

Calm's viral success stemmed from a simple, engaging website called donothingfor2minutes.com, which challenged users to sit still for two minutes without touching their mouse or keyboard. This unique and humorous concept resonated widely, driving significant traffic and early customer engagement and establishing Calm's brand in the meditation space. The strategy highlights the effectiveness of creating a fun, shareable, and relevant side project to generate interest and validate ideas for a startup.