TLDR Design · NEWS & TRENDS

THE NEW PARAMOUNT LOGO IS THE FLEECE VEST OF ENTERTAINMENT LOGOS

links.tldrnewsletter.com2 min read

Summary from the TLDR Design newsletter

Paramount Global merged with Skydance and revealed a new logo that combines Paramount's mountain motif and stars with a Skydance-like serif wordmark. Resembling a logo from finance and consulting rather than entertainment, the new design may be temporary, following a trend seen with Warner Bros. and Discovery's post-merger visual identity shifts.